The 4th Secret To Success: Learn To Add Value

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'You can have whatever you want in life, if only you help enough other people to get what they want'.

That is the message spread by Zig Ziglar. Such a powerful statement.

What he is saying, is that if you can just find a way to serve other people and give them what they are wanting, then your desires shall be met by way of financial reward.

So, the questions you need to be asking is firstly, how can I serve other people, and secondly, how can I serve more people faster?

Looking at the first question then, how can you serve other people? well, first you need to decide WHO you want to serve. Is it your current employer, a particular demographic, or a certain type of person with a particular pain point?

If you are looking for more success in your current profession, then you want to consider how you can add value to the company. What improvements could be made to company processes to make them more efficient and achieve a cost saving? Is there something you could do, above and beyond your 'job description' to go out of your way to benefit the company, such as making a big effort to win a new client, solving a problem facing the company or going the extra mile to complete a job ahead of time and/or under budget?

Don't limit your thinking to your current position, you should look for solutions to problems 2 levels above what you are getting paid to do. If you master this, you will will become indispensable to the company and be able to write your own cheque!

On the other side of this, you may not be looking for success in your current position - perhaps you want to be your own boss and start a business, but you don't know what it is you should do. Well, you should try to identify people's pain points within your own area of expertise and find solutions to offer them to help them move away from pain, or move towards pleasure.

This could be a product or a service, whether it's your own or somebody else's, the key is you need to figure out how to add value to your target market - to make their lives better or easier in some way.

A lot of the time, people are only focused on what they can get out of a situation, what's in it for them. But if you get into the habit of identifying other people's problems and coming up with solution's for them, then you will be compensated handsomely for it!

A way you could get started with this is by identifying problems that you have had or have in your own life and finding a solution to them. Currently there are approximately 7.9 Billion people in the world - what do you think the chances are that there are other people out there that are having the same problems now? pretty good odds right? After all, we are all wired pretty similar, despite us thinking that our problems and thoughts are unique, as soon as you start talking to people about them you will find that a lot of people have the same problems and thoughts, and chances are, there is a good chunk of people would pay you for that solution!

Tony Robbins calls this 'turning you mess into your message' - Taking your problems, finding a solution and then taking that solution to the market.

Once you have figured out WHO you will add value to, and WHAT you will do to create it, you need to consider HOW you will do it - how will you get your message out there to the people who need to hear it?

Well, at the time of writing, it's the year 2020, and there are more ways today than there have ever been to spread your message. Currently, around 51% of the worlds population (that 7.9 billion I mentioned) use some sort of social media. And the best part of it, the social media platforms do the hard work for you!

They collect an enormous amount of data on people, which allows you to utilise their platforms to show your problem solving solution to targeted audiences who have expressed an interest in either the problem or the solution to the problem.

So, to summarise - you should be continuously looking for ways to add value, solve people's problems and help them to move away from pain. Find solutions and utilise current technology like social media to take it to market and offer it to people who need it, and you will be well on your way to achieving success.

If you haven't already read it, check out the previous article: The Third Secret To Success - Belief In Yourself


The next in the series: The 5th Key To Success: Take Action!


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